Oprah Winfrey Network and its health initiative, OWN YOUR HEALTH, announced an exclusive partnership with Hologic’s Project Health Equality public health initiative. The partnership will bring awareness to the disparity of healthcare US Black women receive in the areas of breast, cervical, and uterine fibroids; provide access to education and preventative tools using Hologic’s comprehensive research and resources; and share original content from celebrated OWN creative visionaries highlighting the authentic stories and voices of Black women.
“As a global leader in women’s health, one of our top priorities is to ensure the women we serve have access to life-changing and life-saving care and resources,” said Karleen Oberton, Hologic’s chief financial officer. “It is more important than ever to address health disparities for Black women – and there is no better partner than OWN to make real change happen. With our resources and OWN’s reach and resonance, we are steadfast in our commitment to serve Black women everywhere.”
According to the announcement:
“COVID-19, societal pressures and the ongoing racial justice movement have highlighted that stark disparities continue to exist regarding affordable and accessible healthcare, systemic racism, and racial discrimination in healthcare, especially for Black women.” said Jennifer Giddens, head of marketing at OWN. “We are proud to announce this important partnership that supports awareness and action to Black women to own their whole health - physical, mental and emotional as it has never been more critical to use OWN’s wide-reaching platform to meet our audience where she is with support, tools and resources to prioritize her health and wellness.”
The COVID-19 pandemic raised broad awareness of how Black women – and Black communities -- have been disproportionately impacted by the virus. This is also the case for other health conditions. In many health areas, Black women experience lower preventive screening rates and follow-up care than other ethnic groups and, accordingly, may be diagnosed with illness at a later stage.
Additionally, Black health disparities often exist as a result of unique stressors such as systemic racism within and outside of the United States healthcare system, racial segregation of neighborhoods, racism-related chronic psychosocial stress and medical mistrust. The OWN YOUR HEALTH and Hologic Project Health Equality partnership addresses the physical, mental and social/emotional aspects of health for and about Black women.
To inform the campaign, OWN is implementing a study to identify key healthcare issues, attitudes, and behaviors affecting Black women in America. The study includes questions about Black women’s experience of bias in healthcare settings, the impact of past trauma on receiving care, their existing relationships with healthcare providers, and inquiry into cervical, breast, and uterine health and screenings.Back To Top
Hologic Partners with OWN to Combat Health Disparities. Appl Radiol.