Echolight Names New COO and North American General Manager

Echolight has appointed Mike Yuja as Chief Commercial Officer and North America General Manager. Mike will report directly to Echolight CEO and founder Sergio Casciaro.

In this role, Mike will be responsible for developing and implementing company strategies, designing and deploying a results-oriented sales force, overseeing full P&L management, and driving the achievement of business goals to enhance profitability and growth in the US. 

With over 20 years of experience, Mike has led cross-functional teams spanning sales, marketing, operations, process management, GPO and distributor contracts, and customer service, driving success in industries such as diagnostic imaging, capital equipment, pharmaceuticals, AI-based imaging software and consumables. Mike’s leadership experience includes senior roles at Mallinckrodt, Covidien, Guerbet, and most recently, Jubilant Radiopharma. He has a strong background in driving strategic initiatives and achieving business objectives across diverse sectors.

“Mike is an award-winning leader who has taken on successive responsibility and delivered impressive results throughout his career. His immediate focus in the US will be on evaluating current operations and implementing the sales and operational mechanisms needed to ensure strategic alignment and effective execution across the region,” says Casciaro.

Mike is taking on the role from Tom McLaughlin, who is retiring from the Company.

“Echolight Medical has a dynamic new technology offering in its REMS (Radiofrequency Echographic Multi Spectometry) that measures bone density and microarchitecture through a simple ultrasound scan instead of x-ray scans that use radiation. I’m excited to build on the work that Tom McLaughlin started here in the US at Echolight and to help position the company for an explosive growth period ahead,” says Yuja.