Fujifilm’s Dedication to New Product Innovation on Display at RSNA as CT, MR, and Informatics Take Center Stage

FUJIFILM Healthcare Americas Corporation is known for its comprehensive booth setups at RSNA—this year, #1929—that showcase an array of new products and solutions on both the hardware and software side. This year is no different.

“We’ve invested a lot in terms of R&D to position ourselves as innovation leaders so we can provide the necessary tools to fight the battle against cancer and other diseases,” says Henry Izawa, president and CEO of FUJIFILM Healthcare Americas Corp.

Also ahead of the meeting, Fujifilm has been tuned in to complexities in the current healthcare market, particularly in the acute care space, centered on customer pain points and efforts to control costs. Izawa notes “extreme measures being taken from a customer standpoint” regarding cost reduction.

“The best thing about being in the industry is providing innovation to solve pain points. That is exactly what we’re doing,” Izawa says, with a focus on usability. “We will continue to launch a lot of innovation and products into the marketplace that address these pain points to help customers take advantage of the technology and innovation so they can drive their efficiency, and drive their patient comfort and satisfaction,” he says, adding that enabling more volume through improved workflows results in increased reimbursement.

In MRI, Fujifilm received FDA clearance for its high-performance ECHELON Synergy 1.5 T platform, a wide bore system which addresses patient comfort while incorporating some of the latest technologies around deep learning and artificial intelligence to reduce scan time. Hear from Shawn Etheridge, executive director of marketing for modality solutions, about how Synergy uses reconstruction features that enable scanning at a much faster rate, causing MR’s common trade-offs to “fade away.”

Also on the MR side, Fujifilm has introduced an upgrade path for high-field open Oasis customers to upgrade that system to Oasis Velocity to reap benefits from a workflow standpoint and image quality perspective without doing a forklift upgrade. The company also is introducing a brand new 0.4 Tesla vertical field open MR system, APERTO Lucent Plus.

“Sometimes people associate open MRI with slow scans or perhaps lower image quality. Well, we've destroyed that whole assumption…with our latest reconstruction techniques and powerful RF coil technologies,” says Etheridge. “APERTO has those advanced reconstruction techniques, as well, so you can count on reduced scan times with the platform. It’s got this great open design—there’s nothing like it in the industry.”

Regarding CT at the booth, the SCENARIA View, an 80-cm wide bore with lateral shift table, is displayed as well as the new FCT iStream computed tomography system, a compact 128-slice system with a 75-cm bore with three basic components: the table, gantry and operator’s console, so it’s easy to site, says Etheridge. “It has a digital tilt feature and a Fujifilm proprietary organ dose modulation feature…which will reduce the dose to the anterior aspect of the patient. It’s got all the great things you expect to see in a 128-slice system—plus our customers enjoy a unique level of after-sales support.”

Fujifilm is also showcasing an array of C-arms including the Persona series—which will have the addition of the lightweight Persona CH-R with an 81-cm opening—as well the FDR Cross, which is a hybrid between conventional fluoroscopy C-Arm and a digital portable X-ray system.

The booth will also present a women’s health workflow including use of Synapse Enterprise Information System (EIS/RIS), ASPIRE Cristalle 3D mammography system, ARIETTA 750 breast ultrasound, and Synapse PACS with mammography keypad so attendees can see how the solutions support the entire patient experience of care. Visitors can also familiarize themselves with all of Fujifilm’s enterprise imaging solutions including SYNAPSE PACS, 3D advanced visualization, healthcare analytics, cloud services, and more to support imaging operations, integration, and productivity.

At RSNA, Fujifilm is also supporting the next generation of technologists and clinicians in their commitment to education and learning. The company has partnered with RSNA for many years under their research grant program.

The development of Fujifilm’s vast array of hardware and software solutions that are displayed at RSNA 2023 has occurred with customer concerns in mind, explains Etheridge, which include image quality, staff satisfaction, product differentiation, and patient satisfaction, among other market demands.

“Our products are really focused on scanning better, scanning faster, and improving patient satisfaction. That's our target,” he concludes.